Our Task: The football season 20/21. In Corona times, football has become a lonely experience in front of the TV. Millions of fans cannot enter the stadium. At the same time, isolation increases the desire to belong to a community. In addition to drawing attention to the starting seasons of the football leagues, the focus is on activating a younger target group in order to increase ratings.
Our Solution: Turn social distancing into social togetherness – live. We developed social AR filters to give young audiences the opportunity to use and share them on Sky’s Instagram, Facebook and TikTok. We also developed a new design and applications for all SKY Football social media assets to create a homogenous look together with the filter assets.
We developed a new branding for all of Sky's on-air ads as well as for their Instagram channel. The branding drew inspiration from the use of white boards when discussing game tactics.
In order to have a congruent branding on all channels we designed special promo filters for Sky's hosts and influencers, which they can use in their Instagram stories when talking about the Bundesliga.