Our Task: MonkeySocial accompanied the launch of the Red Bull Basement event with a content campaign on the Red Bull channels on Instagram, Facebook and Youtube. Since Red Bull Basement does not have its own SoME channels, content was posted on the regular Red Bull Channels to create a buzz for the event.
Our Solution: Our challenge was to find the right voice to touch the target audience amidst the eye-catching extreme sports content of Red Bull. To achieve this, we found the right language and tone paired with strong visual branding, to show Red Bull as a future-oriented company. We linked the assets with the hashtag #redbullbasement asking the community for their input. To reel people in and keep them involved, we created teasers for Instagram stories and various Instagram polls.