Our Task: Exercising regularly has many advantages and health benefits, like lowering the risk of heart diseases and depression, which are crucial in a time of social distancing and being stuck in the home office. We developed a winter campaign that gets people to go outside and exercise, even when the circumstances aren’t very good.
Our Solution: To tackle this we developed the slogan »Es beginnt in deinem Kopf« (it all starts in your head), which follows ironic remarks to the bad weather and surroundings. It conveys the attitude that the only thing it takes for you to be happy is to just get over yourself, go outside and do the sport that you love. The main part of the project was an eye-catching social media campaign with original and paid content alike. But we also delivered out-of-home-assets as well as assets for a CRM campaign.
From the concept to the shot and finally the post-production, we developed thumb stopping content tailored to each social media channel.
The campaign also featured captivating images for Out-of-Home assets such as billboards or digital STRÖER-screens.
The video campaign was concepted in a consecutive manner for targeting the audience on every part of their customer's journey.